Branding

& Identity

What do you

want to be known for?

It's a question we think every recruitment company should ask itself because once you understand the things that make your business what it is, you can really start to bring it to life through a clear brand and identity.

 

With so much competition out there, having a great brand and identity that resonates with your audience will help you stand out and get noticed.

 

So, what do me mean by your brand? Is it just your logo?

 

Having a great brand is so much more than having a great logo. We’re sure that every agency would love to be instantly recognisable by their logo as some brands are but in reality, a great brand is about having a consistent presence and message that’s relevant to your market and that’s reflected across all touchpoints, both online and offline. In other words, what you say and how you look should be the same on your website, social media, marketing collateral so you become recognisable across multiple platforms.

 

As such, we work with recruitment companies to help them get a grip on their:

 

  • Tone of voice – website, pitches and social

  • Website copy and imagery

  • Logos, colour schemes and fonts

  • Marketing collateral and presentations

  • Social imagery

  • LinkedIn profiles

Following the branding process, we provide our clients with simple and clear updated brand guidelines so they can continue to deliver messaging that’s consistent.

 

If you think your brand could do with a refresh or you need help ensuring it’s delivered consistently, let us know how we can help.