Incorporating social media into marketing strategies has become hugely important across the recruitment industry.
It’s not only a great way to share new job ads and promote company culture, but also a brilliant way of strengthening your brand reputation.
However, there’s so much potential that’s not being met and many agencies are falling short in showcasing themselves at their very best.
So, we’ve put together some tips you can start implementing to make the most of your social media platforms…
Benefits of using social media for recruiting
Social media is now a must-have resource for recruiters to tap into for a variety of reasons.
Firstly, using social media for recruitment has a relatively low cost. Utilising your company LinkedIn and Instagram accounts to advertise roles within your team is a great way to reach a large number of people while keeping costs down.
Social media is a great way to show what happens within your business behind the scenes and to share what different activities you get up to. In doing so, what makes you unique as a business, your culture and the values you hold will resonate with potential candidates who are more likely to be a good fit. If they can see themselves working there, it’s a great start.
You’ll also be able to reach passive candidates. If you’re consistently posting relevant content across social media those who may not be currently looking for a new position will remember your company in the future.
Note that 79% of job hunters use their social media accounts to find jobs, so it’s important that you’re using these channels to not only advertise roles, but company culture and what’s great about you as a business too.
Create, post, and share varied content
It’s important to share a variety of content in different formats to keep your audience engaged. With this in mind, it’s helpful to create a content calendar at the start of every month to ensure your posting a range of content consistently.
Content calendars are more than just an organisational tool. They also allow you to plan your posts in advance which enables you to create better strategies and save time.
Remember to use a mixture of graphics, photos, and videos to bring your content to life! A team photo attached to a job ad can create an emotional connection with your audience which will result in them being more likely to apply for a role.
As well as this, graphics help to enhance your message, so creating an eye-catching graphic to go with a job ad will increase engagement from potential candidates.
Finally, videos encourage social shares. 92% of mobile video consumers share videos with others which means there’s an opportunity to show off the real personality of your brand and increase your reach.
Empower your employees to share your brand ethos
Give your teams the knowledge and confidence to grow their personal brands. Building a personal brand will help attract the right candidates to the business, saving you time and money when hiring in the future!
Employees are the best advocates of a business, so encourage them to honestly express what it’s like to work for your company.
Your main goal should be for employees to feel that they can freely express why your company’s the best to work for, and why others should join too.
Choose the best platform for you!
When embarking on your journey to use social media professionally, it’s important to choose the right platform for your business. We’d recommend first starting with LinkedIn as this is where the majority of recruiters are.
87% of recruiters regularly use LinkedIn, so it’s the perfect place to shout about your jobs to a relevant candidate pool. However, platforms such as Instagram and Tik Tok are becoming increasingly popular within the recruitment industry.
If you feel that LinkedIn isn’t the place for traditionally “professional” things such as company outings and team lunches, you can use other channels such as Instagram and Tik Tok.
59% of recruiters already choose Instagram as their preferred social media method, and with this figure predicted to continue growing, it’s beneficial to start using the platform. It’s a great place to post less formal work events so potential candidates can understand the real feel of the company.
Also, with more Gen Zs entering the job market it’s important that strategies are adapted to be attractive to them in the future, if not now. 62% of TikToks audience are Gen Z, indicating that this may be the perfect way to attract new talent to your company.
Target your audience
Think about what the ideal candidate would want to see and create targeted posts and content for them.
Posting specific content that your ideal candidates will want to see will receive more engagement than pushing out lots of content that has little relevance to anyone.
Using social media may be daunting at first, but it’s important to adapt to the changes in the recruitment industry in order to remain competitive in the future.
It’s also a great way to make the recruitment process more efficient for your business and include the whole team. They are your culture, so empowering them to showcase your brand will see you attract great consultants into your business.